Motion Graphic Social Campaign
I worked with Brave Daughters to develop these on-trend advertising materials with a combination of 3D modeling and animation, shader rendering, and video compositing. I made two animations promoting their new location, and one animation to promote the release of a new charm style.
Client Goals
Brave Daughters’s marketing team wanted a social media campaign that was subtle, but eye-catching. We decided to use elements of their already existing brand identity in simple videos that make you do a double-take, like a larger-than-life charm dangling over Boston Harbor.
I started by modeling the scenes in Blender, adding shaders and shadow boxes, and created simple animated scenes before rendering them to be composited into video taken from locations near their new store front using After Effects.